Letter from the Editor

by Nikki Richardson, Associate Director, Reputation Management, National Cattlemen’s Beef Association, a contractor to the Beef Checkoff

Dear readers,

Our first Beef Issues Quarterly of 2015 contains articles on a number of important topics currently impacting the beef community, such as dietary guidelines, millennial trends and beef demand, among others. It is a busy season in the beef industry, and we hope that spring is a productive and rewarding time for you. As always, make sure to share this issue with friends, family and colleagues, and encourage them to sign up for the electronic version. 

This publication wouldn’t be possible without the leadership and foresight of the BIQ Trends Advisory Panel. They identified a wide variety of timely content related to research, updates on current issues and new resources for beef producers. Members include: Jason Ahola, Ph.D., Colorado State University; Jude Capper, Ph.D., Livestock Sustainability Consultant/Washington State University; Mandy Carr, Ph.D., NCBA*; Richard Gebhart, Esq., University of Tulsa; Rick Husted, MBA, NCBA*; Duane Lenz, CattleFax; John Lundeen, NCBA*; Shalene McNeill, Ph.D., R.D., NCBA*; Mike Miller, NCBA*; Michele Peterson Murray, NCBA*; Season Solorio, NCBA*; Josh White, NCBA*; and Daren Williams, NCBA*.

Please contact us any time to let us know what you think about BIQ and to share your ideas about specific topics you would like to see addressed. 

*NCBA is a contractor to the Beef Checkoff

 

Tags: Beef Issues Quarterly, Letter from the Editor, Spring 2015

March 30, 2015