Letter from the Editor

 by Nikki Richardson, MPA, APR, Associate Director, Reputation Management, National Cattlemen’s Beef Association, a contractor to the Beef Checkoff

Dear readers,

Summer is officially here, and we’re kicking it off with a Beef Issues Quarterly that’s packed with content including a digital advertising update, the impact of beef prices, producer perceptions about Beef Quality Assurance and much more. Regardless of what area of the industry you are interested in, we hope you find something of value. 

One of the primary goals of BIQ is to look toward the future and understand trends that may be on the horizon for our industry. Through research and a science-based approach, we are focused on contributing to the conversations taking place about the various topics covered in this publication. 

As you all know, there isn’t a shortage of things going on in the beef industry, and the BIQ Trends Advisory Panel – which includes industry thought leaders and staff experts – came up with a great lineup of articles that we feel are timely and important to discuss. As always, this wouldn’t be possible without the panel’s tremendous foresight and leadership. Members include: Jason Ahola, Ph.D., Colorado State University; Jude Capper, Ph.D., Livestock Sustainability Consultant/Washington State University; Mandy Carr, Ph.D., NCBA*; Richard Gebhart, Esq., University of Tulsa; Rick Husted, MBA, NCBA*; Duane Lenz, CattleFax; John Lundeen, NCBA*; Shalene McNeill, Ph.D., R.D., NCBA*; Mike Miller, NCBA*; Michele Peterson Murray, NCBA*; Season Solorio, NCBA*; and Daren Williams, NCBA*.

As we work to grow the readership of BIQ, we also ask that you encourage friends, family and colleagues who might be interested in this publication to sign up  for the electronic version. Please contact us any time to let us know what you think of BIQ and to share your ideas about specific topics you would like to see addressed.

 *NCBA is a contractor to the Beef Checkoff

Tags: Beef Issues Quarterly, Summer 2014

June 21, 2014