Beef Checkoff Funding Acknowledgement
The primary objective of checkoff funding acknowledgement is to:
Clearly credit the producer and others whose checkoff dollars pay for the items and activities funded by the checkoff.
Principles
When checkoff dollars are used, whether partial or full funding, the project and all related communications must accurately identify the funding source.
There are situations where including a reference to the Board’s contractor (i.e., National Cattlemen's Beef Association) will add value with the targeted audiences.
Methodology
To accomplish this objective and adhere to these principles, all checkoff-funded materials will include one or (preferably) both of the following:
The Beef Checkoff Logo
The phrase “Funded by The Beef Checkoff”
When it adds value with the target audience and strengthens the potential impact on beef demand, the name of the contracting organization may be included in the communications.
NCBA’s Beef USA logo will be used only on those materials that are funded with non-checkoff funding sources and will not appear on Beef Checkoff funded materials.
Beef Checkoff Logos
(Approved by the CBB Executive Committee - 3-16-2006)
(Approved by USDA - 3-31-2006)
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